Protecting Policy Privacy
Wikimom and its various affiliates and subsidiaries provide to clients a wide variety of data management, distribution, analytic and marketing services, which help our clients and the platforms and partners they work with to provide more relevant marketing and communications, and to understand their consumers better. These clients may reach their customers and others, for instance, through direct mail, email, display, mobile and multi-media channels. Many of these services are described in greater detail on our website, http://www.wikimom.ca.
By accessing this web site, you are agreeing to be bound by these web site Terms and Conditions of Use, applicable laws and regulations and their compliance. If you disagree with any of the stated terms and conditions, you are prohibited from using or accessing this site. The materials contained in this site are secured by relevant copyright and trademark law.
This privacy statement describes how wikimom.ca collects and uses the personal information you provide to us in any form. It also describes the choices available to you regarding our use of your personal information and how you can access and update this information.
We collect information about you for two reasons: Firstly, to process your order, and second, to provide you with the best possible service.
2. Use License
Permission is allowed to temporarily download one duplicate of the materials (data or programming) on Wikimom.ca site for individual and non-business use only. This is the just a permit of license and not an exchange of title, and under this permit you may not:
modify or copy the materials;
use the materials for any commercial use, or for any public presentation (business or non-business);
remove any copyright or other restrictive documentations from the materials;
attempt to decompile or rebuild any product or material contained on Wikimom.ca site;
This permit might consequently be terminated if you disregard any of these confinements and may be ended by Wikimom.ca whenever deemed. After permit termination or when your viewing permit is terminated, you must destroy any downloaded materials in your ownership whether in electronic or printed form;
transfer the materials to someone else or even "mirror" the materials on another server.
The materials on Wikimom.ca site are given "as is". Wikimom.ca makes no guarantees, communicated or suggested, and thus renounces and nullifies every single other warranties, including without impediment, inferred guarantees or states of merchantability, fitness for a specific reason, or non-encroachment of licensed property or other infringement of rights. Further, Wikimom.ca does not warrant or make any representations concerning the precision, likely results, or unwavering quality of the utilization of the materials on its Internet site or generally identifying with such materials or on any destinations connected to this website.
We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/ or to comply with a judicial proceeding, court order, or legal process.
4. Data Collected on Our Website
This website itself is primarily directed to businesses that may wish to use our services, but we welcome consumers who want to know more about our services. When you access this website or engage with us by email, we may collect the following information:
Personal Information. When you provide us with information through our website, such as to request or download information, sign up for a newsletter, event or service, or log in to a service or application we provide, we may request and you may provide certain Personal Information (hereinafter “PI”) to us. We may use your PI for any business purpose, including to administer your account and provide you services, to send communications and administrative emails, to respond to your inquiries, and to send marketing and product update messages. We may also use it to analyze how customers are using our website or services.
Non-Personal Information. Whether or not you sign up for an account or provide us with Personal Information, we may collect other information when you visit our website. This may include:
The type of browser and operating system you have used to access the website, a timestamp, and other browser or device information;
Your IP address (which is a number automatically assigned to your computer when you access the Internet and can be used to derive your general geographic location);
Your clickstream data and any URL referral information (such as any website or social media platform that referred you to our website);
What part(s) of our website you visit, click and view, and how long you view it;
A unique identifier, which we may associate with a cookie, device identifier or similar technology.
We may collect or store the above information by using cookies, web beacons, and similar technologies, and may target or retarget ads to you using those cookies, device identifiers, or similar technologies, when you browse the Internet or use your mobile device. We may combine any information including Personal Information you provide to us.
While we would be sorry to see you go, you can unsubscribe from our corporate emails by accessing the “opt out” or “unsubscribe” (or similar) link we provide in the footer of each email that we send. Keep in mind, however, that even if you delete your account, we may retain your Personal Information to comply with laws, prevent fraud, resolve disputes, troubleshoot problems, assist with any investigations, enforce our agreements and policies, and take other actions permitted by law. Note that even if you unsubscribe or opt-out, we may still send you communications related to your use of and transactions with our services.
If you choose to provide us with Personal Information, such as by sending us an e-mail or by filling out a form with your Personal Information and submitting it to us through our Website, we collect the Personal Information that you provide to us. For example, if you register or sign up for an account with us, we collect your name, e-mail address, telephone number and password. If you place an order with us, we collect the Personal Information that you provide to us which is required to process your order request. From time-to-time, Wikimom.ca Services may give you the opportunity to participate in contests or surveys on our Website. If you participate, we will request certain Personal Information from you. Participation in these surveys or contests is completely voluntary and you therefore have a choice whether or not to disclose the requested information.
5. How We Work With and Share Data With Third Parties
Wikimom.ca may share data, including Personal Information and Data Segments, as follows:
Partners: We may share data, including PI and Data Segments, with business and data partners (such as business partners who provide to marketers their own applications or data services) or with clients, to help provide more tailored advertising and for analytical purposes.
Corporate transfers: If Wikimom.ca or its significant assets are purchased by another entity, our data will likely be transferred to that entity, including for due diligence prior to any such potential purchase.
Affiliates, Parents and Subsidiaries: We may share some or all of the data in our possession with affiliated or subsidiary companies. (You may learn more about several of these on this website.)
As Required by Law or to Protect Any Party: Wikimom.ca may disclose data if we believe in good faith that such disclosure is necessary to (a) comply with relevant laws or to respond to subpoenas or warrants served on us; or (b) to protect or otherwise defend the rights, property or safety of Infogroup or any other party.
6. Our Services, and How We Use Personal Information
We use and make available Personal Information for various purposes. For instance,
We help marketers to deliver, target and optimize direct mail and email campaigns, display, mobile and social media marketing;
We help marketers to measure the effectiveness of ad campaigns (online and offline), such as by determining which messages are most likely to be seen or opened by which types of consumers, or which types of ads are most likely to lead to purchases;
We sometimes create sets of consumer attributes – categories of personal interests that are grouped together based on common interests or preferences (“Data Segments”). These Data Segments may be associated with a person, household, or when used online, a unique online identifier, such as enjoying sports, travel, living in a middle-class neighborhood, or being a member of a certain profession. Marketers may use these Data Segments to tailor more relevant ads and offers to groups of users, or to learn more about their own customers and improve their own databases.
We provide other data services, such as (but not limited to) verification, record lookups, anti-fraud services, B2B records and services, and other analytics and database tools.
Sometimes, we may use PI and Data Segments to help marketers and other data platforms perform “cross-channel” marketing – analyzing, locating and creating potential marketing “audiences” through multiple channels, e.g., web and mobile, or TV/radio.
The above is not necessarily an exclusive description of the ways we may employ PI and other data. (You may learn more about our products and services by reviewing descriptions of our services on our website.) Generally, however, by permitting marketers to reference PI and other data when they send offers to their customers and others, we do so to help increase the likelihood that marketers will send relevant and desired, rather than unwanted offers, content, coupons and ads.
7. Your Choices and Opt-Out Rights
Opting Out of Infogroup’s Database. You may click here to send an email to us, to opt out of Infogroup’s database. If you do so, please include the following information in your email: (a) first and last name, and (b) current address. We also recommend that you provide us with other addresses you have lived at in the past five years, which may help us to opt you out even if we have not yet acquired your current address information. If you decide to opt out in this way, we will stop using data in Infogroup’s proprietary database to help our customers send or tailor ads and content to you, including through email, direct mail or online display marketing. (It usually takes us between 30 to 60 days to process this opt out through all of our databases.) Doing so will not opt you out of our customers’ or our partners’ databases, only data in Infogroup’s own database – so other companies that we work with may still send ads, offers and content to you.
Opting Out of Online Targeting. If you wish to opt out of other third party ad platforms and ad networks (including ones we work with and may have transferred data to in the past), we recommend visiting the opt-out pages offered by the Network Advertising Initiative and the DAA’s AboutAds program. Opting out through the above methods will cause one or more opt-out cookies to be set on your browser or device, to indicate that you have opted out. Opting out in this way won’t prevent you from seeing ads: but it will in many cases lead the companies listed to stop customizing ads based on inferences they have made about you or your interests. Note that opt-outs are browser-specific, so opting out on one browser will not affect a second browser or device that you use. For the same reason, if you buy a new device, change browsers or clear all cookies, you’ll need to perform this opt-out task again.
Unsubscribing from Our Emails. In addition, when we send an email to you (whether on our behalf or on behalf of a client), we will provide a way for you to opt out of receiving emails from us in the future. Usually, this appears as an “unsubscribe” or “opt out” link in the footer of the email.
For more consumer choice resources, please see our Infogroup Consumer Choice and Resource Center.
8. Access to Personally Identifiable Information
If your personally identifiable information changes, or if you no longer desire our service, you may correct, update, delete or deactivate it by making the change on our member information page or by emailing our Customer Support at email@example.com. We will respond to your request to access within 12 to 24 hours. We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
9. Security and data Integrity
The security of your personal information is important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security.
10. Cookies, Web Pixels, and Similar Technologies
This section provides more information about cookies and similar technologies that we and our business partners may use, and how they work.
Cookies. Cookies are small text files that websites and other online services use to store information about users on users’ own computers. For instance, cookies can be used to store sign-in credentials so that you don’t have to enter them each time you return to a website, or to store other information to make web viewing more customized or efficient upon future visits. Cookies also may store a unique identifier tied to your computer so that web services and content and advertising networks can recognize you across visits to different websites. You can configure your internet browser to warn you each time a cookie is being sent or to refuse all or certain cookies completely. However, this may interfere with the functionality of your web browsing or your ability to fully use many websites.
Pixels or web beacons. Pixels or web beacons may also communicate information from your Internet browser to a web server. Pixels can be embedded in web pages, videos, or emails, and can allow a web server to read certain types of information from your browser, check whether you have viewed a particular web page or email message, and determine, among other things, the time and date on which you viewed the Web beacon, the IP address of your computer, and the URL of the web page from which the Web beacon was viewed.
We sometimes work with third parties to enhance our services (e.g. for purposes of retargeting and tailoring ads or placing browser cookies). These partners may set and access their own cookies, pixel tags and similar technologies on your device, which may have cookies with varying expiration period. Those partners may, likewise, collect various types of anonymous or de-identified information about your browser, device, or browsing activities through use of these cookies.
We also may place cookies when you open an email that we send, in order to help understand how email recipients respond to email campaigns, or to learn more (or help our clients learn more) about those recipients.
When you visit our website, we (or a partner we work with) may place cookies to help us target or re-target marketing to you when you visit other websites or web or mobile applications – for instance, to tell you about our services, events and other information about our company.
If you wish to subscribe to our newsletter(s), we will use your name and email address to send the newsletter to you. You may unsubscribe from these communications at any time by following the instruction contained within each of the communications you receive.
If you choose to use our referral service to tell a friend about our site, we will ask you for your friend’s name and/or email address. We will automatically send your friend a one-time email inviting him or her to visit the site. Wikimom.ca Services stores this information for the sole purpose of sending this one-time email and tracking the success of our referral program. Your friend may contact us at to request that we remove this information from our database.
In no occasion shall Wikimom.ca or its suppliers, or their affiliates, agents or assigns, be liable for any damages (including but not limited to damages for loss or corruption of data, information or benefit, or disruption of business) resulting from the use or impossibility to use the Wikimom.ca webpage, regardless of the possibility that Wikimom.ca or a Wikimom.ca approved agent has been advised in any manner of the likelihood of such damages. Furthermore, except as otherwise set forth under applicable law, Wikimom.ca assumes no liability or responsibility for any unauthorized disclosure of your information of any kind, resulting from errors in transmission, unauthorized third-party access or other causes beyond our control. By accessing and using this web site, you are agreeing to release Wikimom.ca of all such liabilities and/or responsibilities.
14. Customer Testimonials and Reviews
We post customer testimonials and reviews on our web site which may contain personally identifiable information. We do obtain the customer’s consent via email prior to posting the testimonial to post their name along with their testimonial. When a customer chooses to post a review of a product, we ask for a nickname and location. If you would like to request to have your testimonial or review removed from our site, you may do so my contacting us at firstname.lastname@example.org.
15. Product Alerts
We provide our users with the ability to sign up to receive product alerts such as when new contests are available. We ask for a user’s email address for the purposes of providing this information. If you wish to no longer receive these product alerts you may email us at
16. Amendments and Errata
The materials showing up on Wikimom.ca site could incorporate typographical, or photographic mistakes. Wikimom.ca does not warrant that any of the materials on its site are exact, finished, or current. Wikimom.ca may roll out improvements to the materials contained on its site whenever without notification. Wikimom.ca does not, then again, make any dedication to update the materials.
Wikimom.ca has not checked on the majority of the websites or links connected to its website and is not in charge of the substance of any such connected webpage. The incorporation of any connection does not infer support by Wikimom.ca of the site. Utilization of any such connected site is at the user's own risk.
Wikimom.ca may update these terms of utilization for its website whenever without notification. By utilizing this site, you are consenting to be bound by the then current form of these Terms and Conditions of Use. We encourage you to periodically review this page for the latest information on our privacy practices.
19. Governing Law
20. Questions or Concerns - Contact Us
Privacy and Data Security Officer
9942734 Canada Inc.
19 Rue Thornton
Effective Date: 1-7-2019
Last Updated: 30-1-2020
Previous Update: 1-7-2019